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Answers For The Workplace E-Memo

More on Finding New Markets

This past weekend (in July of 2003) I noticed an ad on TV featuring Gateway’s new surround sound component system – that’s right, a music system – all arriving in Gateway’s standard “cow” boxes. But isn’t Gateway a computer company?

Apparently they’re not just computers anymore. Like many other companies, Gateway is increasing its offerings to get a foothold (and a bit of profit) in other areas. This is similar to Whirlpool and its new line of garage storage units.

In similar news, last Friday Dell Computer announced that it was dropping the word “computer” from its name, and from here out the company will be known only as Dell. Why? The company has moved into the data storage and printer markets, and they want people to know they now offer more than just computers.

Since smaller companies are also getting into the act of offering new products and services, it might not be a bad time to re-evaluate your business. Is there another market you can tap into? Another service you can offer? Can your products be marketed to industries you’ve never approached before? Give is some thought. You might find a whole new profit center.
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