|Brand: "You" |
Renowned author and business guru Tom Peters says we need to rethink how we view ourselves as employees. His approach is Brand: "You.” “You” are the product, and “You” are the service. Even if “You” are an employee.
In line with the past two days’ topics, working for an entrepreneur, it makes sense to talk about ourselves as entrepreneurs, even if we are “employees.”
As employees we carry the responsibility to provide the best “return on investment” for our employers. We do ourselves (and our employers) an injustice if we think of ourselves as trading time for a paycheck.
Thinking of yourself as the entrepreneur means treating company property as if it were your own. It means looking for ways to attract and keep customers. It means doing the job, and not being a clock watcher. It means looking for solutions to problems instead of saying “that’s not my job.” And it means being prompt and effective in your communications.
Even though we’re not privy to the company books, it’s truly in our own best interest to be on the lookout for how we can positively affect the company’s bottom line.